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This site states the following, "At Ricks Powder Coating and Customs, we are dedicated to providing you with quality coatings and superior customer service." Our analyzers observed that the web site said " Our family owned and operated business has been serving the Memphis area and nation wide since 2002." The Website also stated " With reasonable prices and quick turn-around, we know you will be fully satisfied with the finished product. As a quality powder coater, we specialize in coatings for all types of industries and needs Industrial. Let your imagination run free!." The website's header had powder coating as the most important keyword. It was followed by memphis, tennessee, and customs which isn't as highly ranked as powder coating. The next words the site uses is Memphis powder coating. powder coating was also included and could not be seen by search engines.